In the beginning
Two ideas, one quiet block.
Shirokuro began with a music video. Founder James Eunsuk Lim had carried the image for years — the rotoscoped pencil-line world of A-ha’s Take On Me, and a 2D café he’d visited in Korea about a decade ago. He wanted to step inside that flatness, but make it feel like dinner instead of a photo op.
The space he was looking for found us during the pandemic. Mirim Yoo, our artist and art director, had moved into real estate work, and through that part of her life, she walked into the room that would become Shirokuro — a quiet East Village storefront with high walls and good bones. When James told her about the 2D omakase idea, she didn’t hesitate.
The vision was to bring together art, storytelling, and dining in one immersive space. None of us had done anything quite like it before. That was the appeal.